Everything a buyer sees at handover is the last two percent of the work: the paint, the tiles, the fittings. The other ninety-eight percent is already sealed inside the walls by then, and it is the part that decides whether the house ages well.

We build on an RCC framed structure designed to resist earthquakes, because central India is not seismically silent and retrofitting a frame is not a thing anybody can do. Walls go up in fly ash brick, which is lighter, more regular and made from a waste stream of the power plants that surround us rather than from topsoil.

Electrical work is concealed copper on modular switchgear from Havells or Finolex, sized with headroom, because the number of things a family plugs in keeps going up and nobody wants to chase a wall open in five years. Plumbing uses branded CPVC and Jaquar fittings, with the lines laid so that a leak can be reached without demolishing a bathroom.

Floors are vitrified tile in the living areas and ceramic in the wet ones, laid on a properly cured bed. Kitchen platforms are granite, because a composite surface that looks identical in year one does not look identical in year six.

Outside, we spend money on the things that are hard to add later: covered drainage rather than open, concrete roads rather than bitumen, underground cable rather than overhead, a transformer sized for the whole colony, rainwater harvesting, and roadside plantation put in early enough to have grown by the time the last house is sold.

None of this photographs well. All of it is why a Rishabh colony from fifteen years ago still looks like one.

You can see this in progress right now at Soham, Rishabh MidTown and Vrindavan, all under construction.